What's included

Six deliverables, all about building
your team's LinkedIn capability

For in-house marketing and sales teams that want to own their LinkedIn programme long-term — not stay on retainer with an agency forever.

01
Full LinkedIn presence audit with prioritised action plan
A documented audit of your current LinkedIn presence — profiles, pages, content, ads, reporting — with the top 10 things to fix in priority order.
02
Half-day and full-day LinkedIn workshops
Remote or on-site workshops for marketing, sales, and leadership teams — hands-on, with live account work, Q&A, and post-workshop exercises.
03
90-day LinkedIn strategy roadmap
A documented 90-day plan mapping your team's LinkedIn objectives to the tactics, channels, content calendar, and metrics they'll use to deliver.
04
Bespoke LinkedIn playbook creation for your team
A 40–60 page custom playbook covering your team's specific strategy, templates, SOPs, and reporting dashboards — not a generic PDF from the internet.
05
Ongoing advisory retainer (monthly strategy calls)
Optional monthly advisory retainer for teams that want ongoing strategic guidance, content review, and Q&A without committing to a full managed engagement.
06
Team LinkedIn certification programme
A 30-day certification programme for your team members — with practical exercises, peer review, and a LinkedIn-issued certificate of completion.
Proprietary technology
SkillIQ™

AI that maps your team's LinkedIn capability gaps and the fastest path to close them

SkillIQ™ assesses your in-house team's LinkedIn capability gaps against industry benchmarks, maps the fastest learning paths to close those gaps, and generates a personalised training curriculum that delivers measurable skill uplift within the first 30 days.

The result: training that targets the specific gaps your team actually has — not a generic curriculum everyone sits through.

SkillIQ · Capability Map LIVE
87%
Retainer conversion
+37
Avg SSI uplift
94%
Team cert. rate
8
Capability gaps closed
Day 1Day 14Day 30
How it works

From capability audit to certified team
in four stages

A repeatable training process that respects your team's time and leaves them with skills they can use the next day.

01
Team capability audit
A 90-minute SkillIQ™ assessment of your team's current LinkedIn knowledge, role-by-role, with capability gaps ranked by impact on your business goals.
02
Curriculum design
A tailored workshop agenda and playbook outline, mapped to the capability gaps and designed around the formats that work best for adult learners.
03
Workshop delivery
Half-day or full-day workshop with hands-on training, live account work, Q&A, and practical exercises — delivered remote or on-site.
04
Follow-up support
30-day email support, playbook refinement, 60-day and 90-day follow-up reviews, and the option to continue with an ongoing advisory retainer.
Client results

Outcomes from real
LinkedIn training programmes

Selected results from in-house teams across Southeast Asia, APAC, and the Middle East.

Marketing Team of 8 · Singapore
+37
average SSI uplift per team member within 60 days of the full-day workshop, from a baseline average of 34 to 71.
“Two months in, our team was running LinkedIn Ads independently. We expected to need ongoing agency support — we don't.”
Sales Team · Dubai
100%
of sales team completed profile optimisation within 2 weeks of training, with weekly InMail response rates up 3.4x from baseline.
“Every AE in the team now has a profile that gets inbound. We're spending less time prospecting and more time closing.”
In-house Marketing · Vietnam
Independence
achieved within 90 days of the full-day workshop + 90-day playbook — the team now manages LinkedIn independently and no longer needs day-to-day agency support.
“The playbook was the unlock. It let us onboard two new team members without losing the LinkedIn knowledge we'd built.”
Investment

Training pricing for every
team size and stage

One-time fees for workshops and playbooks. Monthly advisory retainer for ongoing support. Remote or on-site delivery at the same price.

Half-day
Single workshop
$2,400 one-time
For teams that need one focused workshop and a clear next-step roadmap to follow.
  • Half-day workshop (up to 10 people)
  • Remote or on-site delivery
  • SkillIQ™ capability audit pre-work
  • Tailored workshop agenda
  • 30-day email support
  • Take-home workshop materials
Get started
Most popular
Full-day
Workshop + 90-day playbook
$4,200 one-time
For teams that need a full workshop plus the documented playbook to sustain the work.
  • Everything in Half-day
  • Full-day workshop (up to 12 people)
  • 90-day custom playbook (40–60 pages)
  • 60-day and 90-day follow-up reviews
  • Editable Google Docs playbook source
  • Team LinkedIn certification programme
Get started
Advisory
Ongoing advisory retainer
$890 / month
For teams that want ongoing strategic guidance, content review, and Q&A after the workshop.
  • Monthly 60-minute strategy call
  • Unlimited async Q&A (Slack or email)
  • Content review and feedback
  • Quarterly strategy review
  • Priority access to AppLabx team
  • Month-to-month, no lock-in
Get started
FAQ

Common questions

Yes — about 70% of our workshops are remote. We use a mix of live video, shared digital whiteboards, and break-out rooms for hands-on exercises. On-site workshops in Singapore, Vietnam, and the wider APAC region are available on request, typically for larger teams (10+ people). Pricing is the same for remote or on-site delivery.
Half-day workshop: up to 10 people for hands-on quality. Full-day workshop: up to 12 people, with 2 trainers. For larger audiences we run a train-the-trainer format — your team leads can then run the same workshop internally. We've run sessions for up to 80 people in this format.
A custom document covering your team's specific LinkedIn strategy, content calendar template, profile and page optimisation checklists, ad campaign SOPs, reporting dashboard specs, and a 90-day rollout roadmap. Delivered as a 40–60 page branded PDF plus editable Google Docs source.
Yes. Every workshop covers both — we typically split the day: morning on personal profiles and executive presence, afternoon on Company Pages, content, ads, and reporting. We tailor the mix to what your team is actually responsible for, not a fixed curriculum.
Yes. Every full-day workshop includes 30 days of email support, plus a 60-day and 90-day follow-up review. After that, you can continue with our ongoing advisory retainer ($890/month) for monthly strategy calls and Q&A, or move to a managed engagement if you decide you'd rather outsource the execution.
Free training consultation

See what a properly scoped LinkedIn training programme would build for your team

A 30-minute call with an AppLabx training lead. We'll review your team's current LinkedIn capability, identify the highest-leverage gaps to close, and show you what a half-day, full-day, or advisory engagement would look like for your team size.

No commitment · Training plan delivered in 5 business days · Singapore & Vietnam-based team