What's included

Six deliverables, running on a
monthly thought leadership engine

Built around your executive's authentic voice, your business goals, and a content strategy that compounds over time.

01
Executive ghostwriting (weekly LinkedIn posts)
Weekly ghostwritten posts in the executive's authentic voice, with their approval workflow built in. Posts that read like the executive wrote them, because the process starts with capturing how they actually think.
02
Long-form LinkedIn Article and Newsletter strategy
Pillar content strategy and monthly long-form articles (1,000+ words) plus an opt-in LinkedIn Newsletter — the assets that compound reach and capture qualified subscribers.
03
Employee advocacy programme setup and management
A structured programme where leadership and selected employees share company content on their personal profiles — with the training, content packs, and gamification to make it stick.
04
Positioning narrative and content pillar development
A documented personal brand narrative and 3–5 content pillars — the foundation every post, article, and talk is built on. This is what makes a thought leadership programme durable, not just busy.
05
Speaker, award, and media opportunity identification
Monthly identification of podcast, conference, award, and media opportunities that fit the executive's positioning — with pitch support and follow-through.
06
AuthorityIQ™ brand tracking and benchmarking
Monthly authority scorecard covering follower quality, share velocity, engagement depth, and inbound connection intent — benchmarked against the top voices in your industry.
Proprietary technology
AuthorityIQ™

AI that benchmarks your authority against the top voices in your industry

AuthorityIQ™ tracks your personal brand's authority signals on LinkedIn — follower quality, content engagement depth, share velocity, and inbound connection intent — benchmarking you against the top voices in your industry and surfacing the topics and formats that accelerate authority fastest.

The result: a thought leadership programme that adapts to what's actually working, not what felt right when we set it up.

AuthorityIQ · Brand Scorecard LIVE
11x
Reach vs baseline
87%
Authority score
+4.2k
Quality followers
23
Inbound connections/mo
Month 1Month 4Month 8
How it works

From voice capture to authority
in four stages

A repeatable process that respects the executive's time, captures their voice, and builds a presence that compounds.

01
Voice capture
A 90-minute deep-dive interview to capture the executive's worldview, opinions, career stories, and contrarian takes — the raw material every post is built from.
02
Positioning & pillars
A documented personal brand narrative and 3–5 content themes aligned to your business goals. The foundation that makes a programme durable.
03
Content production
Weekly ghostwritten posts, monthly long-form articles, and quarterly newsletters — all written in voice, all approved by the executive before going live.
04
Authority tracking
Monthly AuthorityIQ™ report on brand reach, quality followers, share velocity, and inbound volume — with topic and format pivots based on what's actually working.
Client results

Outcomes from real
thought leadership programmes

Selected results from B2B executives and founders across APAC and the Middle East.

CEO · FinTech, Singapore
14,000
LinkedIn followers in 8 months (up from 800) and 3 speaking invitations received, including a TEDx regional event.
“I went from dreading LinkedIn to being recognised at industry events. The voice capture was uncanny — people assume I write every post myself.”
Partner · Law Firm, Dubai
#1
source of new client referrals within 6 months of programme launch, ahead of every other channel including paid media and SEO.
“The positioning work was the unlock. We stopped trying to be everything to everyone and started owning a specific point of view. Pipeline followed.”
Founder · SaaS, Vietnam
4.2x
organic reach on company content after the employee advocacy programme was launched, with 78% of employees actively sharing.
“We had 60 employees with dormant LinkedIn profiles. Six months in, half of them are posting weekly — and our content reach is 4x what it used to be.”
Investment

Pricing that scales with
executive scope

Monthly retainer with 90-day minimum commitment, then month-to-month.

Founder
1 executive, 4 posts / month
$1,490 / month
For founders and senior leaders who want to start building a LinkedIn presence without writing a word themselves.
  • Voice-capture interview
  • Positioning narrative & 3 content pillars
  • 4 ghostwritten posts / month
  • Monthly AuthorityIQ™ report
Get started
Most popular
Executive
1 executive, full programme
$2,490 / month
For C-suite leaders ready to make LinkedIn a primary channel for authority and inbound.
  • Everything in Founder
  • 4 ghostwritten posts + 1 long-form article / month
  • Quarterly LinkedIn Newsletter (1 issue)
  • Speaker & media opportunity identification
  • Quarterly positioning review
Get started
Team
Multiple executives + employee advocacy
Custom
For leadership teams of 3+ executives, or any programme including an employee advocacy component.
  • 3–8 executives ghostwritten in parallel
  • Employee advocacy programme launch & management
  • Shared content calendar & voice library
  • Dedicated ghostwriter per executive
  • Weekly content review
Request a quote
FAQ

Common questions

We start with a 90-minute voice-capture interview — a deep-dive into the executive's worldview, opinions, career stories, and contrarian takes. We also review any prior posts, talks, or writing. Every piece is then ghostwritten in that voice, with the executive approving or rewriting before publication.
Light involvement — about 15–30 minutes per week for approval and light input on stories or examples. Some executives choose to be more involved (especially early in the programme) and others hand it off fully after month two. We adapt to your schedule.
A structured programme where your employees (and especially leadership) share company content on their personal LinkedIn profiles. Employee posts get 4–8x the organic reach of company page posts and are a major force-multiplier for thought leadership.
Typical milestones: meaningful engagement lift in month one, follower growth in months two–three, inbound enquiry impact from month four. We measure authority via AuthorityIQ™ on a monthly basis and report on follower quality, share velocity, and inbound volume.
Yes — this is a common request. We assign a dedicated ghostwriter per executive to maintain voice consistency, and we run a shared content calendar so executives don't accidentally post competing perspectives on the same day.
Free programme consultation

See what a thought leadership programme would look like for your executive

A 30-minute call with an AppLabx strategist. We'll review the executive's current presence, identify the highest-leverage positioning angles, and show you what a 90-day programme would look like against your authority and pipeline goals.

No commitment · Programme plan delivered in 5 business days · Singapore & Vietnam-based team