LinkedIn Lead Generation Services

What's included

A complete LinkedIn outbound engine,
managed end-to-end

Six deliverables that turn LinkedIn from a branding surface into your highest-converting outbound channel.

ICP definition and audience build

We workshop your ideal customer profile, build exclusion criteria, and configure Sales Navigator lists that match your real buyers — not your TAM vanity number.

Sales Navigator campaign setup and management

Dedicated warmed SN seats, lead and account saves, alert-based triggers, and weekly list refreshes — all run on our infrastructure so your team doesn't have to.

LinkedIn Lead Gen Form strategy and creative

High-converting Lead Gen Form copy, field design, and offer stack — routed to your CRM with full source attribution and lead scoring baked in.

Connection request and InMail sequence writing

Multi-touch sequences across connection requests, InMail, and follow-up messages — written for replies, not open rates, with A/B variants tested weekly.

CRM integration and qualified lead handoff

Native integration with HubSpot, Salesforce, Pipedrive, Zoho, and Attio. Every reply, meeting, and form submission lands in your CRM in real time.

Weekly pipeline reporting dashboard

A live Looker/HubSpot dashboard with sequence performance, meeting-booked rate, and pipeline value — reviewed on a 30-minute weekly call with your team.

Proprietary technology

PipelineIQ™

AI that continuously recalibrates your outbound sequences

PipelineIQ™ monitors conversion signals across your LinkedIn outreach — connection acceptance rate, reply sentiment, message drop-off, meeting-booked conversion — and continuously recalibrates copy, targeting, and send timing to improve your meeting-booked rate week over week.

The result: outbound that gets smarter the longer it runs, not stale templates that stop converting after month two.

PipelineIQ · Sequence Performance LIVE

42%

CPL reduction vs Google

8.4%

Reply rate

Meetings booked (Q1)

$1.4M

Pipeline generated

Week 1Week 8Week 12

How it works

From ICP definition to booked meetings
in four stages

A repeatable outbound process designed to land first meetings in week three and scale from there.

ICP workshop

A 90-minute workshop to define your ideal buyer, exclusion criteria, and the trigger events that signal buying intent in your category.

Sequence build

We write and A/B test connection requests, InMail, and follow-up copy variants — tuned to your tone of voice and your buyer's context.

Campaign launch

Sales Navigator targeting goes live, Lead Gen Forms publish, and the sequence starts running on warmed, dedicated accounts at safe throttles.

Pipeline management

Daily monitoring, CRM sync, weekly PipelineIQ recalibration, and a 30-minute call with your team to review meetings booked and next actions.

Client results

Outcomes from real LinkedIn
lead generation programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

SaaS · Indonesia

qualified meetings booked with VP+ buyers in the first 60 days of the programme, on a $0 ad spend.

“We replaced two outbound agencies and a junior BDR. AppLabx delivers more meetings than all of them combined.”

Fintech · Singapore

77%

cost-per-lead reduction — from $280 on Google Ads to $62 on LinkedIn outbound — within 90 days of switching channels.

“We expected LinkedIn to be expensive. We didn't expect it to outperform Google by 4x on cost-per-qualified-meeting.”

Logistics · Vietnam

$1.4M

in pipeline generated in Q1 from LinkedIn outbound alone, against a $0 paid media budget and a 3-person sales team.

“The pipeline was so good we hired two more AEs to handle the meetings. Best ROI we've ever gotten from a channel.”

Investment

Outbound pricing tied to
your sales motion

No commissions, no revenue share. Flat monthly retainers, with optional Sales Navigator seat costs on top.

Starter

Outbound foundation

$1,290 / month

For founders and small sales teams who want to start a LinkedIn outbound motion without hiring a BDR.

ICP definition and audience build
Connection request sequence (3-step)
InMail copy and A/B testing
Weekly pipeline report
Monthly strategy call

Get started

Common questions

What is Sales Navigator and do I need it?

Sales Navigator is LinkedIn's premium prospecting tool. It gives you advanced search, lead recommendations, and InMail credits. You need a seat (or we can run on ours) for any serious outbound LinkedIn motion. We include it in our Growth tier and above.

How many leads can I expect per month?

Lead volume depends on your ICP, industry, and price point. A typical B2B SaaS or professional services client sees 25–60 qualified meetings booked per quarter from a Growth-tier engagement. We commit to a meeting floor in writing, not a lead-list promise.

How do you avoid LinkedIn account restrictions?

We run on warmed, dedicated Sales Navigator seats, throttle connection requests to under 80/day, rotate copy, and use a multi-channel sequence (LinkedIn + email) so no single channel sees abnormal volume. We have not had an account restriction in 14 months across all client accounts.

Do you integrate with our CRM?

Yes. We integrate natively with HubSpot, Salesforce, Pipedrive, Zoho, and Attio. Lead Gen Form submissions and InMail replies land in your CRM in real time, with full source attribution.

What's the difference between lead generation and LinkedIn Ads?

Lead generation is outbound — we reach out to your target buyers directly with personalised sequences. LinkedIn Ads is inbound — we run paid campaigns to buyers who match your targeting. Most B2B companies do both. We offer them as separate services and can run them in parallel.

Free pipeline audit

See what a fully managed LinkedIn outbound motion would deliver

A 30-minute call with an AppLabx strategist. We'll review your current outbound, identify the highest-ROI ICP segments, and show you what a 90-day lead generation engagement would look like against your sales targets.

A complete LinkedIn outbound engine,managed end-to-end