LinkedIn Advertising Agency | Managed LinkedIn Ads

What's included

A managed LinkedIn Ads programme,
not a set-and-forget campaign

Six deliverables, run by specialists who treat your ad budget like their own — because their own reputation is on the line with every campaign.

Campaign strategy and audience architecture

A documented media plan mapping your campaign objectives to LinkedIn ad formats, audience segments, and budget allocation across the funnel.

Sponsored Content and carousel ad creation

Single image, document, video, and carousel ad production — written and designed in-house, with monthly creative refresh built into the engagement.

Message Ads and Conversation Ads

Personalised InMail-style campaigns and multi-pathway Conversation Ads, with branching logic, lead capture, and meeting booking flows.

Retargeting and matched audience build

Website retargeting, company list upload, lookalike audiences, and contact targeting — all built and refreshed monthly against the live pipeline.

Creative production and A/B testing

Every campaign runs 2–3 creative variants with structured A/B tests on copy, format, and audience. Winners scale; losers get cut within 14 days.

AdsIQ™ automated bid optimisation

Continuous bid and budget reallocation toward the highest-converting audience, creative, and format combinations — with anomaly alerts before waste compounds.

Proprietary technology

AdsIQ™

AI that reallocates your ad budget toward what is actually converting

AdsIQ™ automates bid management and creative rotation across your LinkedIn campaigns — continuously shifting budget toward the highest-converting audience, creative, and format combinations, and flagging anomalies before they become wasted spend.

The result: lower cost-per-lead, higher ROAS, and zero time spent in Campaign Manager tweaking bids manually.

AdsIQ · Spend Optimisation LIVE

2.8x

ROAS improvement

-72%

CPL reduction

Active ad sets

3.2%

Conversion rate

Week 1Week 6Week 12

How it works

From audit to optimised campaigns
in four stages

A repeatable media-buying process that lands first results in week two and scales from there.

Audit & strategy

A 60-minute audit of any existing campaigns, plus a 90-day media plan covering audiences, formats, creative, and budget allocation.

Creative production

Ad copy, visuals, and format selection per campaign objective — delivered in a creative batch ready to upload into Campaign Manager.

Campaign launch

Targeting, bidding, and tracking setup, LinkedIn Insight Tag verification, and conversion event configuration with your CRM.

Optimise & report

Weekly bid adjustments, creative rotation, and a monthly performance report with pipeline attribution and next-month experiments.

Client results

Outcomes from real
LinkedIn Ads programmes

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

Professional Services · Singapore

$118

final cost-per-lead after creative overhaul — down from $420 with the previous agency — in 45 days.

“We had given up on LinkedIn as a paid channel. AppLabx rebuilt the creative, the targeting, and the offer — and the cost-per-lead collapsed.”

SaaS · Australia

2.9x

return on ad spend on Sponsored Content after the creative and audience architecture were rebuilt from scratch.

“The AdsIQ bid rotation is something no agency we've worked with has done. It feels like having a media buyer in the dashboard 24/7.”

Healthcare Tech · UAE

480

qualified leads generated in 90 days from LinkedIn Lead Gen Form campaigns, at an average CPL of $42.

“We've never had an agency that produces the creative, runs the media, and reports on the pipeline. AppLabx does all three.”

Investment

Management fees that scale
with your ad spend

Management fee is a percentage of spend. Ad spend is paid directly to LinkedIn — we never hold your media budget.

Starter

Up to $5k spend / month

$1,490 / month + 10% of spend

For B2B teams running their first or second LinkedIn Ads programme and validating the channel.

90-day media plan and audience build
Up to 6 active campaigns
Monthly creative refresh (3 variants)
LinkedIn Insight Tag setup
Monthly performance report

Get started

Common questions

What is the minimum LinkedIn Ads budget you work with?

We recommend a minimum of $3,000/month in ad spend to generate statistically meaningful results. Our Starter tier supports up to $5k spend, Growth up to $20k, and Enterprise is custom. We won't take on accounts we don't believe we can deliver a positive ROAS on.

Do you produce the ad creative or do we supply it?

We produce all ad creative in-house: copy, carousels, video, and motion graphics. If you have a brand team that prefers to supply creative, we work alongside them on the technical execution and creative iteration.

What ad formats does AppLabx specialise in?

Sponsored Content (single image, carousel, video, document), Message Ads, Conversation Ads, Lead Gen Forms, retargeting, dynamic ads, and event-based campaigns. Format selection is driven by your campaign objective and the buyer stage you're targeting.

How do you track conversions from LinkedIn Ads?

We set up the LinkedIn Insight Tag, configure conversion tracking in Campaign Manager, and integrate with your CRM (HubSpot, Salesforce, Pipedrive, Zoho, Attio) for full lead and pipeline attribution. Offline conversions are uploaded weekly for bid optimisation.

How is your fee structured?

Flat monthly management fee plus a percentage of ad spend (10% on Starter, 8% on Growth, negotiable on Enterprise). Ad spend is paid directly to LinkedIn by you — we never hold your media budget.

Free media plan

See what a fully managed LinkedIn Ads programme would deliver

A 30-minute call with an AppLabx ads strategist. We'll review your current campaigns (or build a plan from scratch), identify the highest-ROI opportunities, and show you what a 90-day engagement would look like against your pipeline targets.

A managed LinkedIn Ads programme,not a set-and-forget campaign