What's included

A complete ABM motion,
built around your target accounts

Six deliverables, all built and managed in-house — from target account validation through to sales handoff.

01
Target account list upload and LinkedIn matching
We validate your target account list against LinkedIn's company database, enrich it with firmographic data, and upload it as the foundation of your ABM motion.
02
Decision-maker identification and stakeholder mapping
Per account: 3–7 named contacts across the buying committee — economic buyer, technical evaluator, champion — mapped to seniority and LinkedIn reachability.
03
Personalised ad creative per account segment
Account-segmented creative variants — by industry, by company size, by seniority — with personalised intro lines, case studies, and offers for the highest-value accounts.
04
Multi-touch nurture sequence design
A 90-day nurture sequence combining paid LinkedIn, organic content, and (optionally) InMail — with branching logic triggered by account engagement signals.
05
Sales and marketing alignment playbook
A documented playbook your AEs can follow when AccountSignal fires — who to call, what to lead with, what assets to share, and how to handle the inevitable “not right now.”
06
AccountSignal™ intent monitoring and alerts
Real-time monitoring of target account engagement with your content, ads, and page — with sales alerts routed to Slack, email, or your CRM the moment intent spikes.
Proprietary technology
AccountSignal™

AI that tells your sales team exactly when to reach out and to whom

AccountSignal™ monitors intent and engagement signals across your target account list — tracking which companies are viewing your content, engaging with your ads, and visiting your page — so your sales team knows exactly when to reach out and with what message.

The result: your AEs stop cold-calling into accounts and start calling the ones that are already raising their hand.

AccountSignal · Intent Map LIVE
68%
Accounts engaged
23
Hot accounts (intent>70)
142
Buying signals logged
$2.1M
Pipeline influenced
Day 1Day 30Day 60
How it works

From target list to sales handoff
in four stages

A repeatable ABM process designed to land first account engagement in week three and scale from there.

01
Account list build
A 90-minute workshop to define and validate your target account universe — firmographic, technographic, and intent-based segmentation.
02
Stakeholder mapping
We identify decision-makers, influencers, and champions per account — 3–7 named contacts per company, mapped to seniority and role.
03
Campaign architecture
Matched audiences, creative personalisation, channel mix (paid + organic + InMail), and nurture sequence branching — built and launched.
04
Signal monitoring
Weekly intent reporting, real-time sales alerts via Slack/CRM, and monthly ABM retrospectives with your sales team to refine the next quarter.
Client results

Outcomes from real
ABM programmes

Selected results from B2B clients with complex sales cycles across APAC, the Middle East, and global markets.

Enterprise SaaS · Singapore
$2.1M
in pipeline generated from 40 named accounts in a single quarter, against a $0 paid media budget outside LinkedIn.
“AccountSignal turned our AEs from cold-callers into responders. We stopped guessing who to call next — the dashboard told us.”
Management Consulting · Dubai
74%
of target accounts engaged with at least one touchpoint within 45 days of programme launch.
“Three months in, we had 11 live opportunities from accounts we'd been trying to break into for two years. The ABM motion made the difference.”
Manufacturing · Malaysia
12
enterprise RFPs received from LinkedIn ABM in 6 months, from accounts that had never engaged with the brand before.
“We thought our market was too niche for LinkedIn ABM. The personalisation AppLabx built made the difference — we're now in active conversations we never could have started cold.”
Investment

ABM pricing sized to your
target account list

Ad spend is paid directly to LinkedIn. Management fee is a flat monthly retainer, with AccountSignal included in every tier.

Pilot
Up to 25 target accounts
$2,490 / month
For B2B teams running their first ABM motion against a focused, validated account list.
  • Up to 25 named accounts in active motion
  • Stakeholder mapping per account
  • 2 account-segmented creative variants
  • AccountSignal™ intent monitoring
  • Monthly ABM retrospective
Get started
Most popular
Growth
Up to 100 target accounts
$3,990 / month
For B2B revenue teams ready to scale ABM into a primary pipeline channel.
  • Everything in Pilot
  • Up to 100 named accounts in active motion
  • 5+ account-segmented creative variants
  • Multi-touch nurture (paid + organic + InMail)
  • Sales alignment playbook + Slack alerts
  • Bi-weekly ABM retrospective
Get started
Enterprise
Multi-region ABM programme
Custom
For global B2B brands running ABM across multiple regions and product lines.
  • Multi-region account segmentation
  • Multi-language creative production
  • Custom AccountSignal integrations
  • Dedicated ABM strategist
  • Weekly ABM retrospective
Request a quote
FAQ

Common questions

Our Growth tier supports up to 100 named accounts in active ABM motion. We typically run focused programmes of 25–50 accounts and will push higher once a programme is mature. Going above 200 accounts generally means your ICP isn't tight enough — we'll flag that in the audit.
Regular LinkedIn Ads target audiences (job titles, functions, industries) at scale. ABM targets specific named accounts with personalised creative, multi-touch nurture sequences, and intent-based triggers. ABM is for the deals that actually move your revenue needle, not the volume game.
AccountSignal™ monitors engagement signals across your target account list — who's viewing your content, who's engaging with your ads, who's visiting your page — and routes sales alerts to your CRM in real time. Sales gets told which account to call, who at the account is showing intent, and what message to lead with.
Yes. Every ABM engagement includes a sales-and-marketing alignment playbook, a shared Slack/Teams channel for real-time signal alerts, and a weekly stand-up with your AEs. We treat your sales team as the conversion layer of the ABM programme, not an afterthought.
We integrate natively with HubSpot, Salesforce, Pipedrive, Zoho, and Attio. Account-level signals, contact-level engagement, and lead scoring all sync to your CRM. We also support custom integrations via webhook for anything else.
Free ABM strategy session

See what a focused ABM motion would unlock against your target accounts

A 45-minute call with an AppLabx ABM strategist. We'll review your target account list, identify the highest-value segments, and show you what a 90-day ABM programme would look like against your pipeline targets.

No commitment · ABM plan delivered in 5 business days · Singapore & Vietnam-based team