What's included

Six deliverables, all about turning
LinkedIn data into business intelligence

Built for B2B marketing leaders who need to defend their LinkedIn spend to a CEO, board, or CFO — not just optimise the next campaign.

01
Custom LinkedIn analytics dashboard build
A Looker Studio or HubSpot dashboard tailored to your KPIs — pulling from LinkedIn Campaign Manager, Page analytics, Sales Navigator, your CRM, and GA4 in one view.
02
Full-funnel attribution modelling
First-touch, last-touch, and multi-touch attribution models connecting LinkedIn touchpoints to pipeline and revenue — not just leads. Defensible in a board meeting.
03
Competitor benchmarking reports (quarterly)
A quarterly read on what your top 5–10 competitors are doing on LinkedIn — content cadence, ad creative, audience targeting, share of voice, and engagement benchmarks.
04
Content and campaign performance audits
Quarterly deep-dive audits of your content and campaign performance — with specific format, topic, and creative pivots recommended for the next quarter.
05
Monthly board-ready executive summary reports
A one-page executive summary delivered monthly — pipeline attributed, ROI calculated, key insights surfaced, and next-quarter recommendations outlined.
06
InsightIQ™ predictive trend alerts
Real-time alerts when algorithm changes, competitor content patterns, or audience behaviour shifts suggest a strategy pivot — surfaced 2–4 weeks before native analytics catch up.
Proprietary technology
InsightIQ™

AI that spots LinkedIn trend shifts 2–4 weeks before native analytics

InsightIQ™ surfaces trend signals and competitive intelligence 2–4 weeks before they become visible in LinkedIn's native analytics — monitoring algorithm changes, competitor content performance, and audience behaviour shifts so your strategy is always ahead of the curve.

The result: a strategy that pivots before competitors notice what changed, not after they've already eaten your share of voice.

InsightIQ · Trend Radar LIVE
100%
Clients ROI clear
$340k
Pipeline recovered
12
Trend alerts / mo
-38%
Wasted ad spend
Day 1Day 14Day 30
How it works

From tracking setup to board-ready insight
in four stages

A repeatable reporting process that delivers first insights in week three and a clear ROI picture by month three.

01
Tracking setup
LinkedIn Insight Tag configuration, UTM framework design, CRM connection setup, and conversion event mapping across LinkedIn, your CRM, and GA4.
02
Dashboard build
A custom Looker Studio or HubSpot dashboard built to your KPIs — with cross-channel attribution, pipeline visualisation, and competitor benchmarking included.
03
Baseline report
Your first full month of normalised data, with benchmark comparisons against your industry, competitors, and the LinkedIn B2B average — surfaced as a board-ready report.
04
Ongoing reporting
Weekly performance snapshots, monthly executive summaries, quarterly deep-dives, and ad-hoc analysis whenever your team has a strategic question.
Client results

Outcomes from real
LinkedIn analytics engagements

Selected results from B2B clients across Southeast Asia, APAC, and the Middle East.

Enterprise SaaS · Singapore
$340k
in misattributed LinkedIn pipeline identified and recovered within the first 90 days of full-funnel attribution.
“We'd been under-reporting LinkedIn pipeline by 60%. Once we had real attribution, the LinkedIn budget conversation with the board became very different.”
Professional Services · UAE
Board
now receives a monthly LinkedIn ROI report cited directly in quarterly investor updates — with full pipeline attribution and channel ROI.
“Our investors now ask about LinkedIn performance by name. That shift in conversation alone was worth the engagement.”
E-commerce · Malaysia
38%
reduction in wasted LinkedIn ad spend after a 30-day attribution audit reallocated budget from underperforming audiences to top performers.
“We had no idea 38% of our ad spend was going to audiences that never converted. The audit paid for itself in the first month of reallocated budget.”
Investment

Analytics pricing sized to your
reporting needs

Monthly retainers with InsightIQ™ included in every tier. Board-presenting services on Enterprise tier.

Starter
Monthly report only
$690 / month
For B2B teams that need a clean monthly LinkedIn report but not a full custom dashboard build.
  • Monthly LinkedIn performance report
  • Standardised KPI scorecard
  • InsightIQ™ trend alerts (digest format)
  • Monthly 30-min review call
Get started
Most popular
Growth
Full dashboard + attribution
$1,290 / month
For B2B marketing leaders who need to defend LinkedIn spend to a CEO, board, or CFO.
  • Everything in Starter
  • Custom analytics dashboard build
  • Full-funnel attribution modelling
  • Quarterly competitor benchmarking
  • Monthly board-ready summary
  • Weekly performance snapshot
Get started
Enterprise
Multi-market reporting
Custom
For global B2B brands running LinkedIn across multiple regions, products, and lines of business.
  • Multi-region / multi-BU reporting
  • Board / investor presentation support
  • Custom attribution models per market
  • Dedicated analytics lead
  • Weekly executive review
Request a quote
FAQ

Common questions

LinkedIn Campaign Manager, LinkedIn Page analytics, LinkedIn Sales Navigator, your CRM (HubSpot, Salesforce, Pipedrive, Zoho, Attio), Google Analytics 4, and UTM-tagged inbound traffic. We build the data pipeline to your stack and surface it in one dashboard.
If you're running LinkedIn Ads — yes, we'll need Campaign Manager access. If you're only running organic LinkedIn programmes (content, community, thought leadership), we only need Page analytics and audience insight access. We'll tell you exactly what we need in the kickoff.
Full-funnel attribution connects LinkedIn touchpoints to actual revenue — not just leads. It shows which LinkedIn activity is producing pipeline, which is producing MQLs that don't convert, and which is producing direct revenue. Without it, you're optimising for engagement and hoping the rest takes care of itself.
LinkedIn's native analytics are surface-level and backward-looking. InsightIQ™ adds: (1) predictive trend alerts 2–4 weeks before they hit native dashboards, (2) competitor content and ad performance benchmarking, (3) algorithm change monitoring, and (4) integrated pipeline attribution. The result: a strategy that adjusts before competitors notice, not after.
Yes — on Enterprise tier we can present monthly to your board, leadership team, or investors directly. We're used to fielding CEO/CFO questions on LinkedIn ROI and can defend the numbers with the underlying methodology. This is a surprisingly under-served need and clients love having us in the room.
Free reporting audit

See what a proper LinkedIn reporting setup would unlock for your leadership

A 30-minute call with an AppLabx analytics strategist. We'll review your current LinkedIn reporting, identify the gaps that are costing you budget and credibility, and show you what a 90-day analytics engagement would look like.

No commitment · Reporting plan delivered in 5 business days · Singapore & Vietnam-based team